THE WHY
Why handmade?
TRUE LUXURY
choose artistry
The question that holds the most weight is not why, it is why not?
Typical “luxury” eyewear are really not luxury at all, other than the perceived luxury that we typically subconsciously or consciously attach to high fashion brand names.
at shade&Co, we know better. Real luxury is found in patience, craftsmanship, and the provenance of every material. That’s why we choose handmade — and why you should too.
TRUSTED INNOVATORS
PREMIUM MATERIALS
No soulless plastic. No shortcuts. Instead: Italian artistry from Mazzucchelli 1849, German precision from OBE, and world-leading optics from Zeiss and Essilor.
The same innovators trusted by visionaries, pilots, and pioneers.
TRUE HERITAGE
DESIGN & TECH FUSED
This isn’t eyewear. It’s heritage, design, and technology — fused together in your hands. If true luxury means provenance, detail, and longevity… then really, why not handmade?
Handmade frames don’t just look better — they feel better, age better, and last longer.
So the question isn’t why handmade? It’s why settle for anything less?
Do yourself a favour
Go Handmade.